Heinemann ups business development drive with Nico Reifkogel appointment

By Luke Barras-hill |

Nico Reifkogel reports directly to Chief Sales Officer Florian Seidel.

Hamburg-headquartered travel retailer Gebr. Heinemann has announced Nico Reifkogel as Director of Business Development Sales, effective today (1 September).

In a statement, Heinemann emphasises that the division’s objective is to secure new business in all sales avenues to generate profitable growth across its regions and channels.

To date, Reifkogel’s career with Heinemann spans more than 14 years during which time he has held positions including Senior Sales Manager for the Travel Retail Norway joint venture, Head of Marketing in Istanbul, and as Head of Trade Marketing B2B.

“We have already grown very successfully this year and have continued to diversify across sales channels,” commented Chief Sales Officer Florian Seidel.

“But our ambitions go beyond that and Nico and his team will coordinate the appropriate measures for our continuous growth. With our mission statement and the associated value proposition, we have a unique selling proposition on the market, which we can adapt individually and regionally at the same time. Nico’s track record to drive growth and innovation proves that he is exactly the right person for this task.”

Reifkogel added: “It is part of our strategy to enter into international partnerships – whether with retail partners, wholesale customers, joint ventures or landlords. In these cooperations, we always take local requirements and cultural nuances into account in line with our own corporate values.

“Our Business Development team works closely with the sales departments of the various markets and sales channels to position ourselves as a value-adding player in travel retail. Also, we act closely aligned with the Business Development of our global network in Asia Pacific and in the Americas.

“This allows us to make use of our regional know-how and thus to meet our international ambitions, to create synergies and also work successfully together with global players in the market.”

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