Leading sparkling wine player Henkell Freixenet will showcase its latest product innovations at the TFWA World Exhibition & Conference (28 September – 2 October) in Cannes.

The Wiesbaden-headquartered firm is set to unveil new product developments across prosecco, cava, Champagne, Crémant, and alcohol-free categories, highlighting its global icon brands Mionetto and Freixenet.

Following a strong first half in 2025, Henkell Freixenet is focusing on premiumisation and growth in global travel retail, with Europe remaining its top-performing region within the channel.

Meanwhile, ambitious expansion is taking place in Asia, the Americas and the Middle East, especially via Mionetto, known for its vibrant orange fascia.

“The Mionetto orange wave is set to arrive in Cannes and will further spread throughout this and next year – starting at some key airports with amazing activations across the globe in 2026,” said Ramon Olive, Head of Sales GTR at Henkell Freixenet.

In line with the continued rising demand for alcohol-free options, Henkell Freixenet will introduce the Freixenet Alcohol-Free diamond range, two still and two sparkling wines in the brand’s established diamond bottle.

With premium packaging and low sugar/calories, this range is designed for retail shelves, inflight service and cruise lines.

Travel Retail Awards finalist

Meanwhile, Freixenet Cordon Negro 0.0% is a finalist in the 2025 consumer-voted Global Travel Retail Awards.

To celebrate the festive season, special activations with Avolta are planned at Barcelona Airport and Gran Canaria (Canary Islands), offering tastings and immersive brand experiences.

The travel retail exclusive Mionetto Aperitivo, available in alcoholic and non-alcoholic versions and drawing on a 100% natural flavours recipe based on citrus fruits and selected botanicals, allows consumers to create their own spritz ritual.

The combo package of Mionetto Aperitivo and Mionetto Prosecco will be highlighted at TFWA Cannes, with Orange Spritz tastings available at the booth.

Elsewhere, in premium sparkling wine, Henkell Freixenet is investing in Crémant through its Gratien & Meyer brand.

Already present in major airports, this traditional French sparkling wine (made using the Champagne method outside the Champagne region) offers high quality at an accessible price point to appeal to a wide range of global travel retail consumers.

“We want to offer our business partners the possibility to join the Crémant revolution with our unique proposals in terms of assortment and activation,” continued Olive.

The Champagne arm of the business, Alfred Gratien, is unveiling a new visual identity for its Paradis Brut and Paradis Rosé cuvées.

This packaging revamp celebrates the brand’s 160-year history and highlights its artisanal, barrel-aged winemaking process.

Key design elements include a distinctive violet colour, symbolising creativity and spirituality, and embossed wood grain patterns representing oak barrel fermentation.

The recognisable crown motif of the house features the guardian angels of the Paradis cuvées, a subtle reference to the angels’ share – the wine lost to evaporation during the ageing process – and the resting time of the house’s champagnes in the cellar.

“2026 will offer even greater opportunities for our iconic global brands to grow and evolve,” said Ramon. “By leveraging and shaping sector trends such as prosecco, premiumisation, Crémant, low- and no-alcohol as well as the Aperitivo moments, we see significant potential with the latest novelties from our global brands.”

“These include the Mionetto Aperitivo Kit for GTR and our new alcohol-free offerings from the Freixenet wine range, aimed at driving further growth. At Cannes, we look forward to reconnecting with key stakeholders to strengthen our presence and to share insights and challenges.”

Henkell Freixenet can be found at F11, Blue Village.