Henkell Freixenet gets set to sparkle with new launches and GTR exclusives

By Trbeditor |

Premium cava brand Segura Viudas is targeting travel retail expansion.

Henkell Freixenet will introduce new products and new global travel retail exclusives from a selection of its sparkling wine brands at the 2023 TFWA Asia Pacific Exhibition & Conference (Stand 2-G13, Basement 2). The group is targeting growth across the Asia region, as its portfolio expands.

“2022 was an important year for the Henkell Freixenet portfolio of sparkling wine, wine and spirits brands to return to growth in the travel retail marketplace,” noted Henkell Freixenet Global Export Senior Vice President Sandra Janetzki.

“2023 offers even more opportunities for our iconic global brands to develop and target growth, especially in the Asia region where GTR is a key strategic focus. We will be showcasing new product innovations and travel retail exclusives from Henkell, Freixenet, Mionetto, Segura Viudas and Champagne Alfred Gratien in Singapore, and we warmly welcome all to come by and be our guest.”

A refreshed portfolio

A key focus will be the Henkell brand design refresh. This incorporates a newly-updated logo featuring an embossed, high-shine Henkell lily, to achieve a more contemporary look.

The international brand relaunch is being complemented by a 360-degree digital marketing campaign that includes social media, PR activities, POS promotions and events.

New brands, packaging redesigns and exclusive offerings will underpin Henkell Freixenet’s activities at the 2023 TFWA Asia Pacific Exhibition.

Henkell Freixenet will take advantage of the Singapore show to present Mionetto Aperitivo, a new addition to the Italian spritz drinks sector. It is described as a deliciously bittersweet herbal liqueur, that pairs perfectly with Mionetto’s classic prosecco.

A special Mionetto Spritz combo gift pack, containing a 500ml Mionetto Aperitivo and one bottle of Mionetto Prosecco DOC Treviso has been created for global travel retail.

New innovations for Freixenet include Freixenet Prosecco, and both Italian and Spanish still wines. Following on from its Cannes launch last year, the premium Freixenet Elyssia Cava is now available in a redesigned bottle, and more contemporary label.

Champagne Alfred Gratien is expanding into travel retail, with new-look branding on its labels. Since January 2023 the bottles have sported a revamped, lighter coat of arms and more modern lettering.  Furthermore, an Alfred Gratien signature has been added, to underline the authenticity of the brand.

Also in the spotlight at Singapore will be Segura Viudas, a traditional, premium cava brand with a clear commitment to sustainable wine making. Following a design relaunch in 2021, and a successful domestic performance in 2022, the brand is now focusing on expanding its travel retail presence and amplifying its organic wine brand positioning.

Lastly, Henkell Freixenet is planning to further capitalise on the growth of the NoLo category, which has stimulated demand for its 0.0% sparkling wine products.

In addition to a new Feel Free marketing campaign, Freixenet has extended its offer to include Freixenet 0.0 % still wines in white, rosé and red expressions. These join Freixenet Alcohol-Free, Henkell Alcohol-Free, Henkell Alcohol-Free Rosé and Mionetto 0.0 %.

READ MORE: Henkell Freixenet targets growth with brand activations and GTR exclusives

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