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Henkell Freixenet has unveiled a new global corporate design, including an evolved logo and the new “Making Life Sparkle” claim.

The new identity will be rolled out gradually across the sparkling wine group’s international markets from 25 August, with the company aiming to create a stronger shared identity across its global operations.

Henkell Freixenet currently has subsidiaries in 38 markets, while its brands and products are available in more than 130 countries. The company said the redesign will not affect its existing brand and product names or their individual market identities.

The updated logo retains the “X” that has linked the Henkell and Freixenet names since the two companies joined forces in 2018. It is now surrounded by flowing lines inspired by elements including the Mediterranean sun, vineyards and sparkling wine, while a shared typeface brings the Henkell and Freixenet names closer together visually.

The company has also introduced the “Making Life Sparkle” claim to accompany the new corporate identity.

“Our new design makes visible what defines Henkell Freixenet: the combination of heritage and tradition with innovation and global reach, guided by a strong commitment to our shared values,” said Dr Andreas Brokemper, CEO of Henkell Freixenet. “‘Making Life Sparkle’ is a powerful claim: it reflects our mission and expresses our ambition to create meaningful moments that are remembered.”

The new corporate identity will be introduced progressively across the group and its international markets.

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