Henkell Freixenet returns to TFWA WE in Cannes with refreshed portfolio

By Charlotte Turner |

Henkell Freixenet is returning to the TFWA World Exhibition in Cannes this year – booth F11 in the Blue Village – to showcase Mionetto, Freixenet, Henkell and Segura Viudas.

 

“We are delighted to be back exhibiting again in Cannes,” said Sandra Janetzki, Senior Vice President at Henkell Freixenet Global Export.

 

“While we know it won’t be as busy as usual, we wanted to show our support to the industry by returning to the TFWA World Exhibition as soon as possible.”

 

Henkell Freixenet plans to develop Mionetto’s premium positioning in the travel retail market across the Prestige Collection: Prosecco of the DOC area of Treviso in its Extra Dry and Brut versions as well as the organic variant and the new Prosecco Rosé DOC, ‘which has notes of grapefruit and red berries’.

 

Launched in November 2020, the new Prosecco Rosé is a blend of Glera and Pinot Noir, in accordance with the production regulations surrounding Italy’s newly accredited pink fizz.

 

SEGURA VIUDAS: ‘RESPECT THE ROOTS’

Segura Viudas, Henkell Freixenets premium cava house with a history of more than 800 years, entered a new phase, which is characterised by innovation and sustainability, it said.

 

With the strap-line ‘Respect the roots’, the new positioning underlines the value of the Penedes based bodegas origins and highlights ‘the exceptional quality of its vineyards and the grapes with which it creates its products’, said Henkell Freixenet.

 

“The new positioning will help to strengthen the brand firmly in the premium and organic wine category,” added the company,

 

The flagship of the brand is the Segura Viudas Heredad in its iconic bottle.

The flagship of the brand is the Segura Viudas Heredad in its iconic bottle.

The flagship of the brand is the Segura Viudas Heredad in its iconic bottle. “The Reserva Heredad offers an elegant and versatile Cava that is aged in the bottle for more than 24 months,” added the brand.

 

ORGANIC AND VEGAN WINES

Christian Witte, Key Account GTR, adds this year at Cannes will be an opportunity for Henkell Freixenet to showcase its extended sustainability offer.

 

“We now have a wide range of organic and vegan certified sparkling wines from across different global brands and product categories,” he says.

 

Henkell Freixenet is seeing sustained growth from its wide range of sparkling wines in small and special formats, such as 200ml, 3x200ml or 5x200ml bottles.

 

Henkell Trocken, Freixenet Cordon Negro Brut, and Mionetto Prosecco Orange are all available as Piccolo and minis, alongside many more of our sparkling wines.

 

STRONG SALES OF MINI MULTI-PACKS

“We have seen strong sales from our special mini multi-packs available in three and five bottles, especially designed for the duty free customer looking for 1L purchases,” said Witte.

 

“For example, we have seen great growth from our inflight partners; Mionetto Prosecco DOC Treviso Brut (Prestige Collection) is served on board Ryanair flights and consumption has picked up in summer 2021.”

 

The minis theme continues with a marketing focus for travel retail across Henkell Freixenet’s Ready To Drink (RTD) portfolio: a wide range across many categories such as hard seltzer, wine & spirit based cocktails and sparkling wines.

 

Additionally the category of alcohol-free products is showing ‘good growth’, said Henkell Freixenet, which will display different alcohol-free products such as Henkell Alcohol-free, Mionetto 0,0% or also Freixenet 0,0% in Cannes.

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