Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Hennessy Priv? for airports
By Administrator |
Leading Cognac House Hennessy is launching a new premium offering called Hennessy Priv? with selected duty free operators in certain international airports.
The company says that the new line is presented 'in an elegant decanter' and in an Art Deco crocodile leather style gift box and consumers should drink the product neat to 'appreciate its full richness'.
It describes the new line as 'an elite Cognac for the most discerning palates' which has been inspired by James Hennessy who was a prominent political figure of his day, serving in the French parliament as a congressman and senator.
At that time, James Hennessy commissioned the renowned architect Marcel Oudin to design a striking Art Deco bottling facility for Hennessy and in 1920, he had a 'very private' Cognac specially blended to honour his friends.
Hennesy says that it has now revived this with Hennessy Priv?.
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