Holiday cheer at Aer Rianta shops as multi-channel festive campaign returns

By Luke Barras-hill |

Multi-location travel retailer Aer Rianta International’s (ARI) global Christmas campaign is back with a strong nod towards holiday gifting and travel retail exclusives.

The traditional nostalgia of Christmas takes centre stage at stores in Bahrain, Beirut, Cyprus, Canada, Ireland, Montenegro and New Zealand via the ‘Light up their Christmas’ or ‘Light up their Holidays’ themes.

At the destinations, visitors will encounter red and gold colourways, in-store display screens, hanging discs, shelf strips and floor decals.

COMPLIMENTARY GIFT WRAPPING

Limited edition, travel retail exclusive products and fantastic savings versus the High Street feature prominently in a campaign across all channels of communication – from e-commerce platforms to digital touchpoints instore.

As last year, customers can avail of a complimentary gift-wrapping service or shop ahead of time with the ‘Shop & Click’ and ‘Click & Collect’ services.

Laura Toner, Global Head of Marketing, ARI said: “At ARI, the customer is at the centre of everything we do. With our Christmas campaign this year, we wanted to brighten up our customers journey whether travelling for work, leisure, or home for Christmas. ‘Light up their Christmas’ or ‘Light up their Holidays’ is full of excitement and festive fun and puts a focus on our amazing product offering available both in store and online. We have made it easy for our customers who are looking for the perfect gift for themselves, colleagues or loved ones.”

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