Key innovations will include the Mozart Koogles Mini format, and the first-of-its kind Functionals Koogles range.

The House of Julius Meinl prepares to unveil key new launches in Cannes as travel retail momentum builds for its fast-rising premium confectionery brand, Mozart Koogles.

At the 2025 show, the company will present a contemporary reimagining of the Mozartkugel – Austria’s most iconic confectionery product.

This new collection introduces the concept of functional indulgence to the praline segment: Mozart Koogles Re:ACT, infused with natural caffeine, and Re:LAX, enriched with magnesium and lemon balm, are the first premium pralines to incorporate wellness benefits, unlocking new and lucrative lifestyle consumption opportunities.

“At this year’s Cannes show, one of our key objectives is to reinforce Mozart Koogles’ position as a modern, premium gifting brand that redefines the traditional praline category. We will also showcase our second exciting brand – Heidi Chocolate – which has already secured its first travel retail listings (including Dubai Duty Free), alongside our company-wide commitment to sustainability and environmental responsibility,” stated Nick Nogai, House of Julius Meinl Global Confectionery Business Director.

Accelerating channel growth

Following its global launch in 2024, Mozart Koogles has rapidly gained traction in global travel retail. The brand is now listed with key retailers including Lagardère, Heinemann Austria, and Avolta, with proven sell-out performance and highly positive consumer feedback.

The Middle East and the Nordic region are among the next targeted regions for expansion.

“As a relatively new player in global travel retail, our strategic priority to date has been to establish brand visibility and build awareness,” noted Nogai, who added: “We are actively investing in robust in-store support – including brand ambassadors, sampling, price promotions, and stand-out seasonal visibility initiatives – across all listed locations. We view travel retail not only as a sales channel, but as a critical platform for building brand equity, and for driving sustained trial and conversion.

Complementing the Functionals range is a line-up of new flavours, unlike anything traditionally found in the Mozartkugel category.

Drawing on global inspiration, these flavours include Lychee, Date & Coffee and Marc de Champagne, all presented in contemporary, design-led, sustainable packaging.

Tailored for travel retail

Mozart Koogles’ travel retail-exclusives – including the compact ‘baguette’ format that is ideal for impulse purchase/gifting – have been designed to offer high visibility and on-shelf impact.

The brand’s top-selling 205g premium gifting box has been well received in airport gifting zones.

“Looking ahead, we see further potential to enhance regional engagement through tailored customisation, by adjusting packaging formats to create occasion-based editions or to meet local preferences, and by creating bespoke flavour variants. Our low minimum order quantities ensure that there is plenty of flexibility to leverage within the Koogles concept, making the brand a highly versatile and agile partner for travel retailers worldwide,” Nogai concluded.

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