Furla is first Travel Retail Awards’ Platinum Sponsor
By Luke Barras-hill |
TRBusiness is delighted to announce Furla as its inaugural Platinum Sponsor for the Travel Retail Awards – in partnership with m1nd-set – the industry’s first and only consumer-voted awards.
The Travel Retail Awards has been created to recognise and celebrate the very lifeblood of travel retail – the consumer. Using key insight and analysis from partner m1nd-set, the awards seeks to elevate those products and airports across the globe that – in the eyes of the travelling consumer – are worthy of the highest recognition. [To find out more about the methodology behind the awards, the categories and why you should enter, click here].
‘A NEW DYNAMIC’…
Voicing her support for what TRBusiness believes will be a game-changing initiative for the sector’s airports and brands, Furla Global Travel Retail Director Geraldine Munday said: “It’s a great initiative, bringing a new dynamic into the awards process within the travel retail industry – the consumer.
“As a global business we invest considerable amounts of time and money into consumer research in order to better understand our customers, but we rarely ask them to actually vote on the airports and products that stand out to them as being ‘the best’.
“The fact that TRBusiness is giving consumers, along with blogger and vlogger influencers, the opportunity to highlight the airports and products that are ‘winners’ in their eyes will give those lucky award recipients a fantastic boost of confidence.”
Adding his comments, TRBusiness Co-Owner and International Sales and Marketing Director Nigel Hardy said: “We are delighted to welcome Furla as one of only six Platinum Sponsors for the first ever consumer-voted Travel Retail Awards and are equally delighted that they share our enthusiasm and passion for engaging consumers with global travel retail.
“We look forward to working in partnership with them for this initiative in 2018 and in many years to come. The Travel Retail Awards has been exceptionally well received by the industry, so we have no doubt that Furla will be the first of many companies to support and invest in the event.”
The Travel Retail Awards will take place at Singapore’s Conrad Hotel on Monday 7 May 2018.
For information on the awards and details of how to enter, visit https://www.travelretailawards.com/how-to-enter
To sponsor the awards, please contact: [email protected]
If you would like to book tickets to attend, please visit: https://www.travelretailawards.com/book-tickets
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