Joining Hugo Man in the Hugo Parfums line up, a new ‘bold and breezy’ scent inspired by an iconic fashion staple, jeans, will land on travel retail counters this month (January 2023), according to parent company, Coty.

 

The new Hugo Jeans Eau de Toilette is said to reflect ‘the power of authenticity’ and ‘the energy of personal style’.

 

In line with a bold new identity for the fashion house and a new mantra #hugoyourway, Hugo Jeans describes itself as about ‘being you, being true, and finding the fit that just feels right’.

 

“This is what it means to be Hugo,” said Coty. “Whether opting for the original Hugo Man or new Hugo Jeans, Hugo fragrances always deliver an authentic hit of self-expression.”

 

The Hugo Jeans EDT is described as a ‘fougère aromatic scent that transcends the seasons’, opening with notes of grapefruit and lime that mingle with peppermint and juniper berries at the heart.

 

At the base, subtle notes of sandalwood combined with vetiver and cedarwood create warmth, added Coty.