Iberia awards new duty free contract to Dutyfly

By Doug Newhouse |

Top-Iberia-at-Madrid-Barajas-Photo-credit-Louis-1The incumbent Dutyfly Solutions has been retained as the onboard duty free retailer by Spanish flag carrier Iberia, following a long selection process – TRBusiness can exclusively report.


Madrid-based Iberia is a member of the International Airlines Group, while Dutyfly Solutions operates several other inflight programmes, including Air France, Alitalia and others.



Dutyfly Solutions; – the wholly-owned subsidiary of Lagardère Travel Retail (50%) and Servair (50%) – operates the existing contract, having also operated the previous one under its previous name of Aeroboutique Inflight Retail – and prior to that the contract was operated by Duty Free World.


As reported, Iberia recorded an operating profit of €247m in 2015, up from €197m versus the previous year, achieving an adjusted operating margin of 7.0%. The airline also made ‘significant progress’ on its ‘Plan de Futuro’, improving its cost base and recovering previously withdrawn routes.


Iberia A330-200

Iberia has a long relationship with Dutyfly Solutions – and Aeroboutique Inflight Retail as it was previously known.


IAG claims that the turnaround of Iberia is leading to a profitable and efficient new airline capable of growing in its strategic markets and ‘starting to achieve positive returns for the Group with a positive profit after tax of €155m’.



Meanwhile, Dutyfly Solutions claims its business and airline partners handle some 1,500 trolleys per day, reaching 100,000 passengers on a daily basis across all of its airline clients – with the aid of more than 70 inflight catalogues produced each year.


It currently works in seven countries and at nine airports, including Roissy Charles de Gaulle, Paris Orly, Madrid Barajas, Rome Fiumicino, MIlan Malpensa, Prague, Bucharest, Bacau and Papeete in French Polynesia.


Iberia crew with an Airbus A350

There was originally some speculation that Iberia might merge its inflight duty free contract with that of British Airways (still out to tender), so creating a ‘super concession’, since both are owned by the International Airlines Group (IAG), but it was clearly not to be.


Its total client list includes: Air Caraïbes; Air France; Air Taihiti Nui; Air Burkina; Alitalia; Blue Air; Blue Panorama; CSA Czech Airlines; ECAir; Iberia; Jetairfly; Luxair; and Transavia.com.


News on the Iberia tender and bidders was exclusively reported in TRBusiness Online last May. To reference that report click here: http://www.trbusiness.com/regional-news/international/iberia-df-tender-is-down-to-three-offers/105343



Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...


DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend