Italy’s Illva Saronno returns to this year’s TFWA Asia Pacific Exhibition & Conference with the aim of consolidating its brand presence and meeting new clients.

The brand’s main focus will be on its trademark Disaronno, which is also available as a limited edition with the Disaronno wears Etro bottling.

Each year, Disaronno forges a partnership with an Italian fashion designer to produce a bespoke bottle. This year’s upcoming collaboration remains under wraps for now, says the brand.

Also on display will be new packaging for acclaimed coffee liqueur Tia Maria, which is backed by a cerebral marketing campaign fusing traditional marketing with neuroscience and psychology to test customers’ reactions to products and brands.

Meanwhile, Italian aperitif Rabarbaro Zucca, which is made from an infusion of rhubarb rootstocks and a secret collection of rare herbs, will also be presented to buyers.

Zucca is prepared using the root of the true Chinese rhubarb, which grows in mountainous regions of the Gangsu province.

DISARONNO RISERVA

Furthermore, Disaronno Riserva – a blend of Disaronno Originale and blended Scotch whisky from the Highland and Speyside Islands – will be presented to buyers.

The limited edition, which features an eye-catching bottle design, marries the fluid in oak barrels that contained Marsala wine reserves, with Illva Saronno believing the product is particularly well suited for buyers in Asia Pacific.

Wines from Duca di Salaparuta and Florio will also be showcased, including Duca Enrico, made from Nero d’Avola grapes harvested in an area of south-western Sicily that benefits from a unique relationship between its micro-climate, vines and land.

Domenico Toni, International Sales Director, Illva Saronno comments: “Asia Pacific is still a very new region for us, and we have been slowly introducing our brands over the past year.

“We are planning on greatly building our business there, in both travel retail and domestic, over the next 5 years, so the TFWA Asia Pacific Exhibition & Conference is a vital resource for us to accomplish our goals.

“We first exhibited at the show last year, and received plenty of interest from buyers. We have high hopes that this year will be even more successful for us.”

Visitors to the TFWA Asia Pacific Exhibition & Conference can sample Disaronno’s famous Disaronno Sours cocktail at the TFWA Asia Pacific bar, situated on level 4 of the convention centre, from Monday to Wednesday at selected times.