The move means Illva Saronno will cease its distribution partnership with Edrington Americas Travel Retail. This is timed to take effect on 31 September.
“We made this strategic move as part of our global travel retail strategy to strengthen our presence in major regions of interest and to build our portfolio,” commented Nikos Tsagarakis, Global Travel Retail Director, Illva Saronno.
“We would like to thank Edrington Americas Travel Retail for a very successful partnership over the years and we wish them all the best for the future.”
DAILY COCKTAILS ON STAND
Illva Saronno returns to the TFWA World Exhibition this year with a strong emphasis on pillar brand Disaronno, which it views as a perfect gift for loved ones and ideal for self-consumption.
“Disaronno is a truly unique, versatile brand,” continued Tsagarakis. “The combination of carefully selected high-quality ingredients makes it unique from anything else on the market.
“Travel retail is the ideal platform for a brand like this; uniqueness, quality, versatility and excitement are all qualities that travel retail customers are looking for, so it makes sense that Disaronno should be incorporated into the liqueur offering at airports and cruise ships all over the world.”
Visitors to the Illva Saronno stand will get a chance to enjoy the famed Italian liqueur – derived from a secret recipe kept by the Reina family since 1525 – plus other products in the Illva Saronno portfolio including Tia Maria coffee liqueur, Rabarbaro Zucca, Artic Vodka, Isolabella Sambuca, Isolabella Limoncello, Mandarinetto, Arum and Duca di Salaparuta wines.
The travel retail team will be hosting daily cocktails on stand during the week.
“We invite anyone who is attending Cannes to come and experience our great brand and experience why it is a must-stock brand,” added Tsagarakis.