Imperial Brands to outline ‘Together as One’ strategy and ethos in Cannes

By Charlotte Turner |

Imperial Brands will outline its future strategy in global travel retail along with its ethos ‘Together as One’ at the TFWA World Exhibition & Conference taking place this week in Cannes (GO 6 in the Golden Village).


The company said it is calling on all industry stakeholders to ‘work together in a unified and innovative manner’, as the travel sector rebuilds from the pandemic.


Christian Münstermann, Imperial Brands’ Global Duty Free & Export General Manager said: “We are very excited to be able to meet with industry partners in person in the TFWA Exhibition & Conference in Cannes once again.


“I believe the pandemic has taught all of us how vital strong partnerships are, and as we now focus on recovery, this will be more crucial than ever.



“Our ethos, Together As One, is about just this – close collaboration with our partners – both established and new – to ensure we are providing the right products, in the right place, at all times, in order to inspire traveling consumers and drive growth.

“The tobacco category will always be an integral part of Global Duty Free and Travel Retail, offering opportunities for retailers to boost average spending. This unique feature places the category at the heart of the recovery, and Imperial is ready to welcome travellers back into stores with its complete tobacco offering.”


Imperial Brands said it believes in the ‘enduring resilience of the travel sector’, and is confident of that the DF&TR industry can recover and that tobacco will play an instumental role in shaping a more robust future.


Imperial Brands’ focus at the booth this year will be on its leading international brands, such as Davidoff cigarettes, complemented by dominant regional brands, such as Gauloises and strong local brands, such as Lambert & Butler.


Christian Münstermann added: “As we turn our focus on building a successful and sustainable future, we cannot stress enough the importance of all of us speaking with one voice and working to find innovative solutions – Together as One”.



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