Imperial Brands to showcase myblu vaping label in Orlando

By Andrew Pentol |


Imperial Brands will showcase it myblu next generation vaping label in Orlando.

Imperial Brands is to unveil a renewed booth at this year’s Summit of the Americas in Orlando (Booth 423), where it will showcase its myblu™ next generation vaping label.

The booth will reflect the company’s new ‘Global Connections’ theme and enable visitors to explore Imperial’s brands.

Christian Münstermann, Sales and Marketing Director, Imperial Brands, Global Duty Free and Europe said: “We’re constantly seeking new tobacco trends while addressing global consumer needs. We aim to connect these needs with solutions and our goal is to always offer the best quality and most relevant portfolio in each location.”


José Rubiralta, Regional Manager Americas added: “We’re excited to present our latest portfolio innovations and new initiatives as we connect with customers and retailers during the Summit of the Americas.”

A key initiative this year is the introduction of myblu in duty free. According to the company, this brings simplicity to vaping due to its one step-click-and-vape system and extensive flavour range of pre-filled liquid pods.

“Following the successful launch in domestic markets across the world, we’ve gained solid learnings to launch this product in duty free. In the coming months, we will be launching myblu in the UK and US through partnerships with Dufry and other retailers. We will then roll it out to the rest of the duty free world,” Münstermann added.




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