Imperial Brands Global Duty Free will show its tobacco and and next generation product portfolio at next week’s TFWA World Exhibition in Cannes.

Having launched its myblu vaping device into travel retail with Beirut Duty Free earlier this year, it will now role this out into other key locations such as the United Kingdom, where the product is already a best-seller on the domestic market.

According to Imperial, the addition of myblu (pictured below) enhances Imperial’s brand stable in that it now offers traditional tobacco and next generation products.

Alongside myblu, Imperial will showcase the new limited-edition range from its Davidoff cigarettes brand.  This remains the company’s top performer in duty free and leader across the sector.

The Imperial booth will also highlight the company’s top performers across its Gauloises and Golden Virginia lines, along with Lambert and Butler.

COMPLETE PRODUCT OFFER

Christian Münstermann, General Manager, Global Duty Free and Export, Imperial Brands said: “We are very excited to be returning to Cannes with our complete range which offers the latest innovations and products across the whole tobacco sector for our duty free customers.

“It is vital in today’s market to be able to offer customers a choice, with both next generation products and traditional tobacco products and that is what we at Imperial can do. Our products and brands are market leaders and we want to share how they can help create growth for the sector around the world.”

Imperial says its complete product offer will create a strong and stable platform for the industry to develop amid the challenges facing the tobacco sector.

Tobias Baude, Head of Corporate and Legal Affairs, Global Duty Free, Imperial Brands remarked: “Imperial understands the vital importance of strong brands, a strong ethos and a strong team to create long-term value for customers and security for the industry.”