Infinity & Co to add ‘a touch of silk’ to TFWA World Exhibition proceedings

By Luke Barras-hill |


Infinity & Co has completely redesigned its booth for TFWA Cannes.

Showcasing at the TFWA World Exhibition, Silky by Infinity & Co is a collection of chic, versatile scarves crafted using fine silk and embossed with a striking Swarovski-encrusted ring.

The range is available in 24 eclectic colours adorned with exclusive prints to cater to any look – bold, beautiful, chic or contemporary.

Designed for all seasons and inspired by the travels of Infinity & Co Co-founder Sam McDermid, the scarves can be worn in a multitude of ways – around the wrist, in the hair or to brighten up a handbag.

“One of the most vivid of my childhood memories was my mother’s scarf drawer, rustling silks, softest cashmere, beautiful patterns in jewel-like colours,” added McDermid. “Silky by Infinity & Co is a contemporary re-interpretation of childhood memories, born of a desire to create a new world of modern classics – with a twist.”


Elsewhere, Infinity & Co will introduce nine new collections exclusively at the TFWA World Exhibition at a redesigned booth emphasising a new range of premium display equipment.

“We are really excited about how these new concepts accentuate the jewellery and bring a fresh approach to retailing jewellery within travel retail,” added McDermid.

“We are delighted to be back in Cannes with our strongest collections ever. We had an incredible show last year and we can’t wait to present everyone our new designs for 2020.”

Infinity & Co won Best Watches & Jewellery product at this year’s consumer-voted Travel Retail Awards.

Infinity & Co. are exhibiting at L62, Green Village.


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