Inflight hero brand Breo targets ground shop business

By Charlotte Turner |

Breo, most famous for its brightly coloured watches, is exhibiting for the first time at TFWA World Exhibition (Blue Village, Stand H1).


The company, which now has 180 listings on 87 airlines, is keen to showcase its new colours and travel retail exclusive additions to its Classic watch and Roam Twist collections.


Breo says that it will announce full details of two completely new lines very soon.


The company is now looking to build its ground shop business, particularly for its breo Style range of watches which retail from $50-$100 and include the Zone, Orb 10, Binary, Trak, Polygon, Zen and Venture 4in2 collections.


Classic Breo WatchTHE CLASSIC

The Classic breo watch, priced at $20-$50, has a soft rubber, wrist hugging strap design which makes it “extremely comfortable to wear.”


In Cannes, breo will be adding a Pop Art line, with two models exclusive to travel retail, and new colours including berry, red and mint. The Classic breo watch is now listed on Thomas Cook, Thomson, Ryanair, Easy Jet, Virgin, Kenya and Qantas airlines as of September.


Also on show will be the Roam Twist, which is aimed at the ‘Tweenie’ market. Offered in five colours (black, blue, pink, lime and purple), the Twist offers the same quality as the standard Roam Elite head (5ATM), with the addition of a ‘band look’ to appeal to the younger consumer.


“We’re absolutely thrilled to be exhibiting at TFWA World Exhibition; it’s an absolute must do event in the travel retail calendar and is vital in us introducing our range to retailers as well as launching our new collections both to existing and potential clients,” says breo Global Travel Retail Controller Alison Fishwick.


Breo travel speakerA YOUNG COMPANY

“We’re a young company with big ideas and believe we offer a unique portfolio to travel retail. We’re flexible and ready to create formats which work for specific clients – for example, we know that in Asia airlines are looking for higher price points and so we can offer watch multipacks to meet their specific needs.”


Alongside the watch range breo will also be showing its sunglasses range, available in six different styles, each in numerous colour-ways and with a soft touch rubber finish.


In addition breo will show its new travel exclusive travel speaker which is compatible with the iPod/MP3 players and smartphone, and range of earphones.


Stand contacts will be Alison Fishwick and Paul Widdop.


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