Inter Parfums launches ‘Love Fury’ for Nine West

By Charlotte Turner |

Inter Parfums Inc has launched Nine West’s debut fragrance ‘Love Fury’ to go into all markets over the course of 2012.


Inter Parfums describes the ‘Love Fury’ woman as “an icon of fatal attraction. Passionate, sexy, with personality, attitude, temper & flair. “

The unique bottle top takes inspiration from its affiliation with fashion forward heels and the gold embossed gloss-white box (outer packaging) mimics the shape of a shoe box.


“She makes her entrance with her shoes…and when she leaves…her fragrance leaves a trail behind,” adds Inter Parfums.


Base notes include Orris Flower, Musk, Wood and Amber blended with middle notes of Tiare Tahiti Natureprint, Jasmine and Sandalwood, topped off with Rose Bud, Mimosa Petals, Mandarin and Red Berries.


Products include Eau de Parfum in 100ml, 50ml, 30ml and Body Lotion in 175ml.


Inter Parfums was able to provide The Business with the in store promotional video.


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