Israel Assa to take top job at Estée Lauder TR amid leadership changes

By Luke Barras-hill |

The accomplished Israel Assa (left) will take over responsibilities for travel retail from Olivier Bottrie (right), effective 1 May.

Israel Assa will lead The Estée Lauder Companies’ (ELC) global travel retail arm after being announced as the successor to Olivier Bottrie.

As reported, Bottrie will retire from his position as Global President, Travel Retail and Retail Development of the global beauty monolith in June after years of committed service.

Reporting directly to Peter Jueptner, President, International, Assa will be based in New York and joins the company’s Executive Leadership Team (ELT)

His appointment headlines key leadership changes within the travel retail business, with all new positions set to begin on 1 May.


Javier Simon, currently President, Travel Retail Asia Pacific, will succeed Assa as President, Commercial, Travel Retail Worldwide based in Switzerland and will also join the ELT.

Andrea Dorigo, Senior Vice President, General Manager, Global Retail and Head of Commercial, North America, will continue to report directly to Mark Loomis, President, North America regarding commercial responsibilities.

In addition, Dorigo will report directly to Jueptner for global retail responsibilities.

Javier Simon, currently President, Travel Retail Asia Pacific, has been named as the new President, Commercial, Travel Retail Worldwide.

Assa brings more than 21 years’ experience with the company as he steps up to helm its hugely important travel retail division, which accounted for roughly 28% of ELC’s US$16.2 billion net sales in fiscal 2021.

During his time with ELC he has held a variety of roles at a regional, brand and commercial level, with core experience in meshing brands and retailers to develop ‘locally relevant consumer experience’ while scaling up distribution to satisfy consumer demand.

Having joined ELC in New York in 2001 as Executive Director, Travel Retail Marketing, he moved to Miami as Vice President and General Manager, Travel Retail Americas in July 2006.

In 2014, Assa was appointed Senior Vice President and General Manager, Estée Lauder, Travel Retail Worldwide, until he assumed the role of Senior Vice President, Business Operations, Travel Retail Worldwide, in 2016.

He then stepped into the position of President, Commercial, Travel Retail Worldwide, in 2019.

According to ELC, Assa has overseen tremendous growth within the travel retail business ever since.

Holding responsibility for travel retail’s regional businesses in APAC, EMEA, and Americas, he devised a centralised Centre of Excellence in Switzerland to improve the organisation’s service to global and regional retailers.

Andrea Dorigo, SVP, General Manager, Global Retail and Head of Commercial, North America, will now report to Peter Jueptner, President, International, in addition to Mark Loomis.

Throughout the global pandemic, he has been as a ‘steadying force’, according to ELC, and remains a champion of diversity and inclusion, playing an active role in promoting the next generation of black beauty talent and strengthening ELC’s standing within the Hispanic and Latino marketplace and community.

He is described by ELC as ‘a passionate brand steward and brand builder who has continually championed innovation within the travel retail channel, making him uniquely qualified to lead ELC’s winning travel retail business’.

Jueptner commented: “We are proud of the exceptional depth and quality of talent across the organisation, and as Olivier steps into his well-deserved retirement, we are pleased to elevate Israel and Javier, two dynamic, internally-trained and highly experienced leaders into these roles of greater responsibility.

“Israel’s deep understanding of our travel retail business, his longstanding relationships with retailers and airport landlords, and his passion for our consumer make him perfectly positioned to take ELC’s travel retail business into its next generation of growth.

“I look forward to working closely with Israel to drive this business forward in his new position as Global President, Travel Retail Worldwide.

“ELC remains committed to investing in and growing our local and international talent around the world, particularly leaders like Israel and Javier, who have extensive first-hand experience in travel retail and deep global expertise across all aspects of prestige beauty.”


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