European smartphone accessories business, Cellularline Group, is acquiring a majority stake in Swiss company WorldConnect AG; a move which both companies say aims to strengthen their international presence in multiple channels, but particularly in travel retail.

 

WorldConnect AG is known for its premium travel adapters and power solutions under the Skross and Q2Power brands.

 

Cellularline Group founded in 1990, which claims to be the ‘Italian and European leader in the smartphone accessories market’, comprises a broadbrand and product portfolio and is at the ‘technological forefront of the multimedia device accessories industry’.

 

“The strategic alliance allows WorldConnect to substantially expand its product range into the highly relevant mobile accessories segment and thus to become the perfect one-stop supplier for mobile accessories solutions for travel retail,” says a statement issued by WorldConnect.

 

BROADENING THE COMBINED PORTFOLIO

“On top of that, WorldConnect will take advantage of Cellularline’s sophisticated product development and innovation processes which will result in even more relevant and up-to-date products in the global travel retail industry.”

 

Sam Gerber, Managing Partner at Skross comments: “Skross as a brand, with its unique and patented products, has a very successful position with major travel retail operators worldwide.

 

“Joining forces with Cellularline offers perfect synergies in broadening the product offering in a very innovation-driven, vibrant market environment. We are extremely excited to team up with a company and its management with whom we share so much in terms of vision and passion.”