IWSR backs TR Consumer Forum; second 1nSpirit workshop confirmed

By Andrew Pentol |

Registration for the inaugural TR Consumer Forum officially opened on 29 June 2021.

In a further show of support for the inaugural Travel Retail (TR) Consumer Forum, IWSR and Swiss consumer research agency m1nd-set will present latest and exclusive DF&TR beverage alcohol insights during the second 1nSpirit workshop.

The TR Consumer Forum, which will take place at the Hilton London Paddington Hotel (20-22 September), will represent the first chance for industry executives to reconnect since the coronavirus (Covid-19) pandemic decimated the industry’s commercial revenues.

As reportedTRBusiness has partnered with m1nd-set to host the much anticipated physical event.

In order to offer inimitable and unmissable value, m1nd-set is curating an exclusive and unrivalled one-off consumer research campaign worth an incredible six-figure value.


IWSR and m1nd-set first announced the joint travel retail marketing intelligence platform, ‘1nSpirit: The Wine & Spirits Travel Retail Data Hub’, in June 2020 responding to a huge and ever-increasing demand for information on how Covid-19 continues to impact the business.

The hub itself was launched during the final session of the ‘Knowledge and Insights’ webinar programme during the inaugural TRMarketplace digital conference and networking event (28 September to 2 October 2020).

During the second 1nSpirit workshop, IWSR CEO Mark Meek and m1nd-set CEO Peter Mohn will examine channel performance across the DF&TR beverage alcohol sector in 2020. They will also reveal future expectations and assess how consumer behaviour is responding to the reopening of international travel and what this means for travel retail.

IWSR is looking forward to sharing findings from its 1nSpirit data service in partnership with m1nd-set at the inaugural TR Consumer Forum in London.

These valuable insights will enable industry players to reassess and refine their travel retail wine and spirits business strategies in the post-Covid-19 world.

M1nd-set and IWSR will also highlight the opportunities and threats for brand owners in the short to medium-term amid the anticipated material changes across the travel retail channel.

In addition, the session will shine the spotlight on the beauty category, presenting detailed insights on the perfume, skincare and make-up segments.

Mark Meek, IWSR, CEO.

Mark Meek, IWSR, CEO, said: “We are delighted to be speaking at the TR Consumer Forum and to be part of one of the first opportunities to meet industry colleagues in person since in the start of the pandemic.

“As regulations on travel ease, we are committed to providing the industry with the data and insights they need to navigate their road to recovery. As such, we are looking forward to sharing findings from our 1nSpirit data service, in collaboration with m1nd-set, which will enable stakeholders to reassess and refine their business strategy.”

Launched in May 2021, the TR Consumer Forum will bring to the fore the often discussed — but rarely prioritised — views of the most important stakeholder in the business: the consumer.

Under the slogan ‘Research, Reconnect, Re1magine’, these unique insights will be revealed to conference delegates on a one-off basis and will be unavailable to the wider industry.

Delegates to the TR Consumer Forum will also finally enjoy the opportunity to network with new and existing business partners and conduct in-depth business discussions.

Lunches and coffee breaks will be provided on both days.

[Click here to view the agenda; click here to get involved].

To register for the Travel Retail Consumer Forum, click here.

All sessions will draw on up-to-the-minute global research conducted by m1nd-set to unearth a wealth of metrics on the dynamics and evolution of the travel shopper journey.

Each conference session has been devised with full audience interactivity and participation in mind. Sessions will include speaker presentations, panellist discussions and audience Q&As.

Topics have been selected with the aim of educating the GTR community on predicted consumer trends and behaviour as travel continues to resume.

These include Touch Points and E-Commerce Sustainability; Health and Wellbeing; In-Store: Preparing for the New Normal; Shopping Drivers and Behaviours; Regional Focus: Hainan’s Rising Tide Domestic Tourism; and Luxury Spending in a Post-Covid era.

New research will be revealed exclusively to delegates providing an in-depth look into consumer behaviour across the topics.

M1nd-set will analyse past, current and future trends for each topic and provide delegates with recommendations for a successful recovery.

Delegates will benefit from authoritative analysis, including comparisons to historical data which is used as a baseline. This includes dual analysis with m1nd-set’s Business 1ntelligence service and insights and results from post Covid-19 syndicated research conducted in June 2020 and January 2021.

Registration opened on 29 June for the inaugural TR Consumer Forum. Delegates can register for the two-day Travel Retail Consumer Forum via its dedicated website.

The early bird registration fee is £495, which is valid until 31 July. After that date, the standard rate will apply: £595.

In the unlikely event that the Travel Retail Consumer Forum is postponed, the registration fee will be automatically carried over to permit entry to the rescheduled event. Alternatively, a full refund is available.

The offer of a refund will also be extended to those with country-level travel restrictions in place at the time the event is due to take place.

A comprehensive conference is included within the registration fee, during which  delegates will enjoy unparalleled intelligence with a full agenda of consumer insights across the aforementioned relevant themes.

Networking opportunities are also included beginning with the Opening Cocktail on the evening of Monday 20 September.

As part of the networking opportunities, participating companies will have the opportunity to showcase products and/or services in the networking areas of the event.

The TR Consumer Forum will take place at the lavish Hilton London Paddington Hotel.

Details of the various exhibition and sponsorship opportunities during the event can be found on the Get Involved page on the event website.

Co-organisers TRBusiness and m1nd-set are encouraged by the high volume of leading DF&TR operators planning to attend the TR Consumer Forum.

Lagardère Travel Retail, Aer Rianta International, 3Sixty Duty Free, WHSmith International, Inflight Sales Group Europe and R+F Travel Retail/Stena Line have already voiced their support for the event and (subject to travel restrictions) committed to sending representatives to London (TRBusiness will be revealing further attendees in due course).

In addition, the European Travel Retail Confederation has also confirmed its intention to attend.

For more information on the programme and for speaking opportunities, please contact [email protected].

For more information about sponsoring these networking events, as well as other sponsorship opportunities, please contact [email protected][email protected][email protected] or [email protected].


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