Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.J.Cortès shows Oliva cigars for the first time in Cannes
By Charlotte Turner |
J.Cortès Cigars presented handmade cigars from Oliva for the first time at this year’s TFWA World Exhibition in Cannes this month, and offered visitors a chance to take a virtual tour of the cigar-making process.
J. Cortès recently acquired the USA-based Oliva Cigars family business with branches in Miami and Nicaragua. With this acquisition, J. Cortès says it aims to ‘diversify its product portfolio and further establish its position in the worldwide cigar market’.
Many visitors to the J.Cortès stand were able to experience the story of the two cigar families through a virtual reality video.
“As last year, we continue to focus on our travel retail exclusive Neos Selection 50 cigars; offered in a luxurious tin, wrapped in a sleeve and topped off with a purchase gift,” says J.Cortès.
“In addition to that, we are targeting the Asian, European, the Middle-East and the American market of cigars and cigarillos, both flavoured and non-flavoured, with our Neos Flavor Collection.”
J.Cortès Cigars offered visitors a chance to take a virtual tour of the cigar-making process.
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