Jack Daniel’s in disruptive mood with TR exclusive American Single Malt

By Luke Barras-hill |

Stephane Morizet, Marketing Director GTR at Brown-Forman.

Brown-Forman’s latest travel retail exclusive from Jack Daniel’s will hit shelves at key international airports from June next year.

Jack Daniel’s American Single Malt (US$100) contains 100% malted barley grain that is ground, fermented and distilled at the Tennessee distillery.

The ‘first-of-a-kind’ liquid undergoes Jack Daniel’s traditional charcoal mellowing process and is matured in new, charred American white oak barrels for at least four years.

It is then finished for an extra two years in the finest quality Spanish Oloroso sherry casks from the Antonio Paez Lobato Cooperage before being bottled at cask proof.

Stephane Morizet, Marketing Director GTR at Brown-Forman, said: “The category disruptive launch of Jack Daniel’s American Single Malt, exclusively in global travel retail, signals a new dawn for Jack Daniel’s in the world of spirits innovation.

“We know that our consumers are trading up and looking to expand their whiskey journey while travelling, and as such, we are launching a new, ultra-premium expression of our whiskey for them to discover. Jack Daniel’s American Single Malt offers the desired exploration, delivering a richer sipping experience for more elevated moments.”

Billed as a fresh take on a ‘timeless classic’, the charcoal mellowed American Single Malt (pictured below) is aged in hand-crafted charred oak barrels and finished in the finest Oloroso Sherry Casks.

 

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