Brown-Forman has announced that three new duty free packages of Jack Daniel?s Tennessee Whiskey are now being rolled out into duty free outlets, but it emphasises that the blend remains sacrosanct.

At the top of the list is the new Gentleman Jack Rare Tennessee Whiskey bottle that BF says ‘will bring a new refinement to the brand?s outward appearance.’
The company said: ‘The redesigned Gentleman Jack glass bottle features a slimmer profile and broader sloping shoulders allowing the appealing amber colour of this premium whiskey to become more prominent. A brushed silver foil label carries the embossed brand logo and is inset in the glass. The new neck closure is sleek, complementary to the brand?s silver and black color pallet, and is tailored with raised lettering.’
Commenting, Montgomery Wilson, Director of Brown-Forman?s Americas Duty Free said: ‘Duty free retail is an upscale segment of the industry which showcases luxurious brands. By upgrading the Gentleman Jack bottle and further expanding its premium look, we stay on the cutting edge and provide products that fit well in travel retail.’
The company adds that it is also about to launch the eighth and latest entry in the Jack Daniel?s ?Scenes of Lynchburg? series as well as a new version of the Jack Daniel?s 3-Liter bottle.
‘Both the ?Scenes from Lynchburg? series and the 3-liter bottles are exclusive to duty free shops, so their exclusivity provide traveling consumers with a unique option for collecting and gifting,’ said Wilson.’The Jack Daniel?s 3-liter bottle is sold at a premium and has proven to be one of the most sought after purchases in US duty free stores due to its novelty,’ he said.