Javier Bardem stars in Chivas Win the Right Way campaign

By Charlotte Turner |

Javier-Bardem-Chiavs-Regal-lead-2Chivas Regal’s latest installment of the Win the Right Way advertisement campaign features Hollywood actor and Oscar winner, Javier Bardem.



The campaign, which aims to demonstrate ‘the power and impact of working together to achieve success’, explores stories of successful social entrepreneurs from across the globe including South Africa, Australia, Uruguay and Mexico, along with finalists from ‘Chivas The Venture’.


The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences that have helped them to achieve success.


Javier Bardem says: “The most successful people I know take success and failure in the same way; you have to learn from both experiences in order to make yourself a stronger person. By surrounding yourself with people who are honest with you and by helping them in return, you will achieve success together. So, here’s to those that try, for in trying they make the world a better place.”



Richard Black, Global Brand Director, Chivas Regal says: “At Chivas Regal we believe in sharing success, supporting local communities, and investing in social business. This is one our founding beliefs and is at the core of everything we do.


“Our latest campaign allows us to continue to champion our commitment to Win the Right Way together and gives us an opportunity to reinforce this belief in entrepreneurial thinking and generosity around the world.”



Shot of the temporary Chivas Ultis tasting room set up during the TFWA World Exhibition in Cannes last week.


The latest launch from Chivas Regal, Chivas Regal Ultis, which was launched at the TFWA World Exhibition in Cannes last week, brings together ‘five of the most precious signature single malts’ from Speyside, Scotland.


“From millions of casks in the Chivas Brothers inventory, less than 1% has been hand-selected by the expert blending team to create Chivas Regal Ultis,’ says the brand.



Chivas Regal Ultis launched at Nice Côte d’Azur International Airport last week.


Colin Scott, Custodian Master Blender says: “By working together, our blending team has masterfully brought five unique single malts from across the Speyside region to create an exceptional blend which is truly the essence of Chivas Regal Ultis. Each individual malt and each individual blender has added an element of expertise to the whisky, which is unique to the blend, ensuring it is the ultimate embodiment of shared success.”


Chivas Regal Ultis will be available in all major retailers and travel retail at an RRP of USD$200.




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