Edrington Global Travel Retail (GTR) has announced the restructuring of its organisation, effective 1 September. Key functions will be split between two hubs in Singapore and Glasgow.

Marketing and commercial teams will be run from Singapore, in close proximity to Asian travellers and anticipated growth opportunities in the region. Finance and supply chain functions will be centralised in Glasgow, providing global reach across time zones and accessibility to key global retailers, according to the company.

Jeremy Speirs will assume leadership of the business, taking on the role of Regional Managing Director, Edrington Global Travel Retail, based out of Glasgow.

Formerly Managing Director for Europe, Middle East & Africa Travel Retail, Speirs has spent over 15 years at Edrington, serving in various commercial roles. Edrington said he had made an important contribution to The Macallan’s growth, particularly in Asia Pacific during his five-year tenure in the region from 2010.

‘A MORE AGILE RESPONSE’

Speirs (pictured below) takes over from Suzy Smith who will return from Singapore to Glasgow to assume the role of Director of Strategy and Innovation.

He commented: “This restructuring allows us to deliver a more agile response to the needs of our retail customers in a much-changed landscape while retaining a global footprint to accelerate growth as the travel industry recovers.

“Travel retail remains strategically important to Edrington and we are fully committed to our partners, to The Macallan Boutique programme and to delivering the innovation for which our brands have become known in this channel.”

Speirs added: “As I look ahead to Edrington Global Travel Retail’s next chapter, I’m fortunate to take over from Suzy, under whose leadership our reputation and credentials in luxury spirits have been strengthened through numerous high-profile initiatives including the successful rollout of The Macallan Boutique programme.”