Duty free and travel retail specialist agency, JES Travel Retail, has announced a co-operation agreement with Canadian travel pillow and accessory company Ibboo, following the brand’s success on the domestic market and online.

As reported, Montréal travel pillow firm Ibboo has set its sights on acquiring multi-channel listings in travel retail with planned appearances at this year’s TFWA Asia Pacific and World Exhibitions.

Translated from the French for owl ‘hibbou’ (masculine), the product (US$40) offers head and neck support for travellers and uses memory foam that can reduce ambient sound.

With 20 distribution points cross Canada and the US, in addition to being available on leading ecommerce sites and more recently opening an office in Shenzen, Ibboo began actively discussing travel retail options back in 2019 and see 2020 as the year when their innovative product takes the sector by storm.

“Over the coming days more information on the brand, its charitable work and travel retail plans will be published,” says JES Travel Retail.