L’Oréal and Yves Saint Laurent celebrate women’s audacity with new fragrance, Manifesto.

 

Described as ‘the fragrance of independence’, Manifesto blends jasmine, white corollas, lily of the valley, blackcurrant, cedar core, sandalwood, vanilla and tonka bean to create a floral scent.

 

The latest addition to the YSL fragrance line was concocted by perfumery duo Anne Flipo and Loc Dong.

 

Flipo says: “In Manifesto audacity comes first and foremost through the unusual choice of ingredients.”

 

Loc Dong, fellow Manifesto perfumer says: “The fragrance is like a game between a woman and light. The green notes provide modernity and immediacy. Jasmine brings extreme femininity while tonka bean adds a dazzling sensuality. It is really the encounter of these three elements that is at the heart of Manifesto.

 

“I think it would be simplistic to call it a floral fragrance, even though jasmine is one of its main aspects.

 

[Right: YSL Manifesto face, Jessica Chastain]

 

Flipo adds: “Jasmine is a magical flower with many, many sides to it: ultra feminine, incredibly rich, opulent and sensual. As well as a somewhat animalistic dimension. I think this is what enabled us to give Manifesto so much sensuality and femininity.”

 

ACTING CREDENTIALS

The Manifesto bottle takes inspiration from the shape of the female form, belted by a purple jewel, associated, at Yves Saint Laurent, with “ultimate seduction and bewitching passion”. The bottle is topped with a jewel-like gold cap.

 

Academy award nominee, Jessica Chastain, most famous for her role in Terrence Malick’s Palme D’or winner The Tree of Life, is described by YSL as “one of the most promising young american actresses of her generation”.

 

“She embodies the manifesto woman brilliantly. She has the audacity, the emotion and the seduction,” adds the brand.

 

Born and raised in Northern California, Jessica Chastain attended the Juilliard School in New York. In the months ahead, she will be starring in a number of high profile films such as Zero Dark Thirty and The Heiress.