Jo Malone, creator of the original fragrance brand of the same name sold to Estée Lauder Companies (ELC) in 1999, is now making her foray into inflight retail with Emirates and her Jo Loves brand.

 

Launched in September, Jo Loves Pomelo is now available via Emirates airline; the world’s largest international airline with a global network of over 150 destinations in over 80 countries across six continents.

 

Jo Malone founded the Jo Loves brand in 2011 and opened her first store on Belgravia’s Elizabeth Street in London in 2013.

 

Inspired by a summer holiday in the Turks & Caicos, Pomelo is the debut fragrance, created by Jo Malone as part of her new Jo Loves collection, and is fast becoming a ‘cult classic’, says the brand.

 

Jo Malone, founder of Jo Loves says: “I remember the first time I travelled with Emirates and was immediately struck by the attention to detail, exceptional service and understanding of luxury travel.

 

“Over the past few years I have flown back and forth to Dubai and am thrilled that Jo Loves is now available to all Emirates customers. This is the start of a very exciting retail journey together.”

 

The RRP for Jo Loves Pomelo is AED 635 $174 and is available on all Emirates flights as part of its onboard duty free collection.