Jo Vodka is designed to stir the senses.

Jo Malone CBE has launched a trilogy of luxury fusion vodkas, available directly from Jo Vodka online and exclusively in more than 100 duty free shops worldwide in partnership with Avolta from 1 July.

“At Avolta, we’re passionate about redefining the travel experience and that means offering travellers something truly exceptional at every step,” said David de Miguel, Global Category Head of Liquor at Avolta.

“We are excited to exclusively bring Jo Vodka’s bold and creative new trilogy of super premium vodkas to airports all over the world.

“It’s another way we’re delivering on our strategy to make every journey more memorable.”

The new super premium vodka brand sees the British entrepreneur, who is known for creating world-famous scents, boldly curating a multi-sensory experience for customers through the liquids.

“I’ve always been curious whether my sense of smell could transcend its boundaries and be reimagined in the world of taste,” explained Malone.

“With Jo Vodka, I believe we’ve achieved exactly that. Each fusion captures a distinct emotion crafted to compliment how you feel in different moments and transport you to different places.

“We worked tirelessly to perfect The Purist 101, as it is the base of the trilogy acting as a blank canvas for each unique fusion to be created. I am so excited to launch this new venture and hope the Jo Vodka trilogy stirs the senses like never before.”

The exclusive listing with Avolta brings Jo Vodka to a global audience, with the listings placing the brand around the world, from the UK and Europe to Asia, North America and South America.

L-R: Master Distiller, Joanne Moore with Jo Malone CBE.

Jo Vodka has been developed over 12 months in close collaboration with Joanne Moore Master Distiller for the premium gin brand portfolio at Quintessential Brands.

The duo’s carefully refined signature vodka fusion base – 101, The Purist – acts as the cornerstone of the three-strong range, with each of the different fusions brought to life from this.

“I was thrilled to work with Jo on this project, she has always been a creative icon to me in the world of fragrance,” said Moore.

“The collaboration gave us the chance to harmoniously merge our expertise in scent and taste, delicately infusing natural botanicals and unique flavour combinations to create a stunning range of fusion vodkas designed to awaken the senses.”

The exclusive partnership with Avolta launches Jo Vodka to a global audience, in more than 100 airports worldwide from the UK & Europe to Asia, North America and South America.

The range comprises: 101, The Purist, described a luxurious and elegant, with an ‘uncomplicated character, clean aroma and exceptional smoothness’; 102, The Bohemian, created for ‘sunny days and beach evenings’ with citrus notes of bergamot, pomelo, bay leaf and yuzu; and 103, The Artist, which is said to be ‘ecccentric and madly flamboyant’ with floral notes of rose, neroli, pink peppercorn and sencha.

The vodkas are priced at £29.99 each in duty free (domestic RRP£49.99).

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