Jo Malone London brings gingerbread whimsy to GTR for Christmas

By Kristiane Sherry |

Jo Malone Gingerbread Land

Jo Malone hosted a series of Gingerbread Land airport activations over the holiday season.

Estée Lauder Companies-owned fragrance house Jo Malone London built on its gingerbread-themed holiday campaign to host a series of interactive pop-ups at key airports through December.

Gingerbread Land brought to life Jo Malone’s gifting range through interactive Christmas-themed features across Asia Pacific, Europe and The Americas.

At Singapore Changi and Haitang Bay, travellers could knock on the front door of a gingerbread house and see its world come to life. Pink candy floss rose from the chimney with sweets used to decorate the house.

Guests could personalise Christmas tree ornaments, and add their own designs to Jo Malone London gift boxes. 

In the UK, passengers could visit Gingerbread Land at 20 airport destinations and explore the brand’s holiday collection. 

Top products included the Gingerbread Land Home Candle Trio with candy cane stripes, and the Mr Malone Luxury Collection. 

Food-inspired scents for the season spanned Pine & Eucalyptus, Orange Bitters, Green Almond & Redcurrant, and Ginger Biscuit.

Key Asia locations in the activation included, CDF Haitang Bay Sanya, Haikou Meilan International Airport Domestic Terminal, Singapore Changi Airport Terminal 3, Singapore Resorts World XX, Bangkok Suvarnabhumi Airport Terminal Main West, Bangkok King Power Downtown Rangnam, Kuala Lumpur International Airport 1, Taiwan Taoyuan International Airport, Terminal 1 and Terminal 2, Melbourne International Airport Departure Terminal 2, and T Galleria by DFS, Four Seasons, Macau.

Jo Malone Gingerbread Land Dubai

Jo Malone Gingerbread Land in Dubai

In Europe and the Middle East, Jo Malone London Gingerbread Land popped up at London Heathrow Airport Terminal 3, Manchester Airport Terminal 2, Dublin Airport Terminals 1 & 2, Dubai International Airport Terminals 1 & 3, Bahrain International Airport, Munich International Airport Terminal 2, and Frankfurt Airport Terminal 1.

Across the Americas, the festive activities took place at Chicago O’Hare Airport Terminal 5, Las Vegas Harry Reid International Airport Terminal 3, New York John F. Kennedy International Airport Terminal 4, San Francisco International Airport International Terminal G Main, Toronto Pearson International Airport Terminal 1 and 3, and Vancouver International Airport Main Terminal.

Last month, Estée Lauder Companies introduced Le Labo Lavande 31 – part of the brand’s Classic Collection of fragrances – into GTR.

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