Jo Malone’s latest limited edition collection of fragrances has been launched into travel retail, together with a special travel exclusive set, celebrating citrus fruits and blossoms.

“The collection explores a contrast between mouth-watering citrus fruits and serene floating blooms, alive in a secret garden,” said the brand.

“Invigorating Yuja, ripening in abundance on verdant trees and fizzing with fragrant aroma. Pristine Waterlily, capturing the beauty of the floral crown jewel of the garden pond.”

Joining these two new Colognes are a duo of ‘much-loved blossom fragrances’, returning for a limited time.

TRAVEL RETAIL EXCLUSIVE SPRING SCENTS

“Osmanthus Blossom expresses the duality of this tiny white flower, with an apricot sweetness alongside deep, warming notes,” said Jo Malone. “Silk Blossom encapsulates the scent of this tempting bloom, irresistible to hummingbirds and butterflies.”

The travel retail exclusive Spring Scents Collection comprises; Waterlily Flower Cologne 9ml; Frozen Yuzu Cologne 9ml; Osmanthus Blossom Cologne 9ml; Nectarine Blossom & Honey Cologne 9ml and Orange Blossom Cologne 9ml.

The brand’s signature floral scent, Orange Blossom, completes the line-up in a special-edition Home Candle and Diffuser.

The fragrances from the collection are designed to be layered with one another to create something personal to the wearer.

The collection comprises: Yuja Cologne; Waterlily Cologne; Osmanthus Blossom Cologne; Silk Blossom Cologne; Orange Blossom Home Candle; Orange Blossom Diffuser.

The travel retail exclusive Spring Scents Collection comprises; Waterlily Flower Cologne 9ml; Frozen Yuzu Cologne 9ml; Osmanthus Blossom Cologne 9ml; Nectarine Blossom & Honey Cologne 9ml and Orange Blossom Cologne 9ml.

The new Jo Malone advertising visuals have adopted a mood board format.