This new blend is only available in Dufry travel retail stores with a recommended retail price of £28 ($37).

Diageo Global Travel is to launch Johnnie Walker Black Label Triple Cask Edition exclusively in travel retail this month.

Johnnie Walker Black Label Triple Cask Edition is a limited-edition whisky inspired by the lighter flavours and aromas found in the iconic Johnnie Walker Black Label.

This new blend is only available in Dufry travel retail stores with a recommended retail price of £28 ($37). It offers travellers a new and exceptional flavour experience and will be distributed in over 300 stores worldwide from this month.

The development of this rich, sweet and spicy Scotch has been led by Johnnie Walker master blender, Jim Beveridge and expert blender Chris Clark.

This new expression has been crafted using a blend of malt and grain whiskies from distilleries such as Cardhu and Cameronbridge and has been finished in casks previously used to mature American bourbon, then Scotch whisky and finally Caribbean pot still rum.

Johnnie Walker Black Label Triple Cask Edition.

The result is a wonderfully rich Scotch with layers of sweet vanilla and ginger aromas, with notes of exotic fruit and brown sugars.

EXCLUSIVE PARTNERSHIP

Roger Jackson, Commercial Director Europe & Middle East, Diageo Global Travel said: “We’re excited to launch Johnnie Walker Black Label Triple Cask Edition as part of an exclusive partnership with one of our key global customers, Dufry.

“The team at Dufry have supported us in creating a number of inspiring instore and digital experiences that I am confident whisky fans will love.”

Eduardo Heusi Pereira, Global Category Director Liquor, Confectionery & Tobacco said: “To have Johnnie Walker Black Label Triple Cask Edition exclusively available in Dufry stores is a marvellous addition to the portfolio of whiskies available in our stores.

“It offers whisky drinkers the opportunity to explore a lively expression of Johnnie Walker Black Label that would make a unique gift for travellers.

“This first of its kind partnership will see a full global launch which includes headline sponsorship of our Dufry summer festivals, stand-out activations instore and the opportunity to reserve and collect online in advance. This will be a truly engaging experience for our customers.”