Joseph Ribkoff made its debut appearance at the TFWA World Exhibition this year with a striking showcase of high-fashion yet practical womenswear tailored to travel retail.

We caught up with Nadine Clour, Joseph Ribkoff’s Senior Director, Sales Strategy and Business Development on the stand in the Riviera Village, who told us more about the brand’s early development in the channel, and how the company is working to raise its profile among decision-makers.

“We’ve just launched a Joseph Ribkoff sports collection, which is key for travel retail – easy care friendly pieces for our woman for her to travel in and enjoy… still with that little bit of extra bling and excitement to it,” she told us.

While the brand is relatively new to travel retail, it already has a presence on cruise ships and is opening a new airport pop-up activation in Australia.

On shopper behaviour, Clour observed: “We are noticing that our woman, who tends to shop for luxury items while she’s in the airport, is maybe being a little bit more financially conscious right now, but still loves to shop and buy product.

“And so I think our category and our price point, and of course her love for fashion, hits the mark.”

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Joseph Ribkoff is known for its signature blend of style, comfort and versatility.

Its collections feature wrinkle-resistant, easy-care fabrics that make each piece suitcase-friendly and ready to wear straight off the hanger.

Plus, the brand is fully inclusive, with sizes ranging from XS to XXL.

The brand first exhibited at the TFWA Asia Pacific exhibition in May before heading to Cannes.

Joseph Ribkoff’s travel retail strategy focuses on premium positioning in high-traffic international hubs; particularly in Europe, where brand recognition is strong, and in the Middle East and Asia, where there is solid potential for expansion.

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