Jurlique’s new range harnesses the benefits of rose
By Charlotte Turner |
Jurlique has launched a New Rose Moisture Plus skincare range into duty free as of April.
The Australian Beauty brand has specialised in biodynamic beauty since it was founded in 1985 by Dr. Jurgen Klein and his wife, Ulrike – scientists in chemistry, herbology, homeopathy and alchemy.
27 years on, Jurlique’s Rose Signature ingredient is now available in a ‘high performance dual benefit skincare innovation’.
“Given the very high popularity of the Rosewater Balancing Mist – mainly due to its very unique Essential Oils, it was a natural next step for Jurlique to expand the same iconic component to a Face Skincare range,” says the brand.
The new Rose Moisture Plus range is a three step range for ‘intense hydration and protection’. The blend of botanical extracts are enriched with Rose Hip and Avocado Oils to provide long lasting hydration, and Green Tea extract to help protect the skin.
“With this new range, Jurlique will continue to drive growth and reinforce its market share within the face skincare world, the simple strategy being offering an easy and affordable effective skincare range to recruit new and younger customers to Jurlique skincare portfolio,” adds the brand.
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