Heineken Global Duty Free has appointed Kavanagh Communications as its public relations and communications agency, with immediate effect.
After considering various candidates the UK based agency was selected to represent the well-known brand’s duty free division.
The Dutch brewer, which is already home to some of the most popular premium beer brands in the world, is currently seeking to win control of Tiger beer and an Asian Brewing network after negotiating with Thai Beverage billionaire, Charoen Sirivadhanabhakdi.
The agency reveals that Heineken aims to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio.
Besides Heineken beer, Heineken Global Duty Free offers a wide range of brands, including ‘Italy’s number one lager brand’ Birra Moretti; Spain’s leading lager Cruzcampo; Czech origin Krusovice Imperial and Cerné; internationally known brands like Desperados, Murphy’s, Newcastle Brown Ale, Affligem and Sol; and regional and ethnic brands like Lapin Kulta and Sagres.