Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Keynote interview: M1nd-set’s CEO Peter Mohn Part II
By Doug Newhouse |
M1nd-set’s Peter Mohn tells TRBusiness Editorial Director, Doug Newhouse that consumers’ perceptions of value in travel retail is a significant and growing problem and something which the industry needs to focus on improving.
He also points out that not all passengers are looking for a price advantage; convenience of purchase or the availability of exclusive products are more important to some consumers as well as the quality of customer experience, which must also not be undervalued.
Newhouse asks Mohn about the airport concession model and if the traditional MAG contracts can still be justified when DF&TR shopper conversion levels are so low in the current climate.
Mohn also illustrates the differences between consumers of different levels of disposable income and importantly points out that many consumers of a low income, spend a disproportionally large amount in travel retail.
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