To celebrate its 50th anniversary, confectionery brand Kinder has set out to create a unique and memorable experience for every consumer under the theme of #kidsatheart, this year.

Kinder aims to revolutionise classic retail in domestic and travel markets by turning the shopping experience into entertainment, says the brand.

Under the umbrella ‘World above the Clouds’, a traveller-exclusive universe encompassing product, packaging and retail, Kinder is setting up ‘imagination hotspots’ within stores or as pop-up shops.

“Traditional display shelves and gondolas have no place here,” explains the brand. “Instead, the consumer will find shelving in the shape of space-ships, astronauts and funfair rides with ride-on toys and Kinder mascots which are a gift to today’s social media selfie-loving generation.”

SALES HAVE DOUBLED

Frederic Thil, General Manager, Ferrero Travel Market adds: “By offering an attractive and entertaining Kinder-themed shopping environment we are encouraging the consumers to spend more time with us and to engage with our brand.

“Traditional display shelves and gondolas have no place here,” explains the brand.

“Sales numbers in the shops taking part in the Kinder 50th Anniversary project have doubled, which just goes to prove that we are all #kidsatheart. We look forward to sharing our marketing strategy for Kinder with retailers from the Asia Pacific markets.”

Buyers attending TFWA Asia Pacific (8-10 May) will have the opportunity to explore the Kinder #kidsatheart universe at stand J8 Basement 2 at Marina Bay Sands Expo Centre.