Korres revamps men’s range with modern apothecary theme

By Kevin Rozario |

Greek skincare house Korres has introduced a men’s range focused on natural ingredients but featuring ‘old school’ male scents and recyclable packaging.

 

The collection uses a modern apothecary theme in tune with the brand’s homeopathic pharmacy roots and it does not contain synthetics such as mineral oils, silicones, propylene glycol or ethanolamines.

 

Korres, which is in two locations at Athens Airport, has six products in the new line-up: Absinthe Shave Cream For A Close & Smooth Shave (€23.00 for 150ml), Marigold & Ginseng Light-Weight Aftershave Balm (€18.00 for 150ml), Ginseng Facial Fluid Gel Cleanser For Men’s Skin  (€18.00 for 150ml), Ruscus & Chestnut Anti-Ageing Cream For Men’s Skin SPF15 (€26.50 for 50ml), Borage Anti-Shine Moisturiser For Men’s Skin SPF6  (€23.00 for 50ml), and Magnesium & Wheat Proteins Toning & Hair-Strengthening Shampoo  (€11.00 for 250ml).

 

Unusual ingredients are a highlight of the range. Absinthe is claimed to be anti-inflammatory, anti-microbial and refreshing; ginseng is said to fight fatigue, increase productivity and concentration; chestnut -leaf extract possesses anti-bacterial, anti-aging, astringent and toning properties; and ruscus – also known as Butcher’s Broom – is a compact, evergreen shrub that is claimed to offer relief from a number of symptoms caused by chronic venous problems.

International

OUT NOW: TRBusiness Aug/Sep 2024 e-zine

The TRBusiness August/September e-zine is now live and ready to view – click here or scroll...

International

Optimism levels tumble Q2 TR Confidence Tracker

Optimism levels among respondents to the Q2 2024 TR Confidence Tracker, sponsored by Suntory...

International

Estée Lauder reports continued struggles in mainland China and GTR

The Estée Lauder Companies reported net sales of $15.61bn for the fiscal year ended 30 June...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend