Best Food Company has a market leadership position in the branded nuts segment and significant consumer recognition in the GCC region.

UAE-founded Best Food Company has appointed Kreol Travel Retail to distribute the popular Best Nuts brand in duty free.

As official distributor for the channel, Kreol Travel Retail will also promote and develop Best Food Company’s other products including chocolate-covered date brand Tamrah and a range of chocolate-coated pecan nuts from Pekanz.

“We are thrilled to partner with Best Food and to have the opportunity to bring their high-quality, locally loved products to travellers around the world,” commented Kreol Arakulath, Executive Director of Kreol Travel Retail.

“Brands who do extensive R&D when it comes to their product offering are a pleasure to work with because it ensures we have some sort of a value-add to every product in the range rather than being just another nuts brand.

“At Kreol Travel Retail, we are always looking for ways to support and promote local hometown hero brands, representing them with a proper focus in what is often a neglected channel and we are excited to work with an Emirati success story like Best Food to do just that through travel retail.”

Best Food Company CEO Bahjat Hasan added: “We are very much eager to develop our travel retail business and looking forward to a successful association with Kreol travel Retail.”