KT International reveals latest porfolio iterations for Corset and King Compact

By Luke Barras-hill |

Bulgaria-based KT International has introduced two new additions to its respective King and Corset ranges. 

The company has altered the look and feel of its Corset Deux and Corset Double to mimic the premium and high-fashion tastes of consumers.

Taking inspiration from the Shellpack range, the Corset Deux contains a single menthol capsule while Corset Double (pictured below) has notes of menthol glaze and blueberry blush.

SLIMMER KING, BIGGER TASTE

“Innovated and crafted with inspiration, knowledge and precision from start to finish, Corset was designed for her – confident, magnetic, independent,” said KT International in a statement.

“From the refined taste of carefully selected high-quality tobaccos in creating the renowned and premium American blend of Corset to the crafted pack, Corset Shellpack sets a new benchmark.”

Meanwhile, the King Compact is being presented in a slimmer format.

As a strategic anchor in the brand’s development, the King Compact is ‘loaded with taste’ with the master blenders designing the modern American-style cigarette for a ‘no-compromise smoking experience’.

“For those striving to energise their smoke with extra flavour we have created the The King Pop Compact,” continued KT International. “It is our most vibrant proposition yet, giving you the opportunity to experience a variety of tastes.

“The King Pop features the same well-balanced blend now complemented with the newest generation capsule flavoured filter. Two taste options are available – menthol and blueberry, that can be activated on demand.”

In addition, Kings Pop Compact (pictured above right) is billed as ‘the most vibrant proposition yet’, according to KT International.

It features the same well balanced blend now complemented with the newest generation capsule flavoured filter.

Two taste options are available – menthol and blueberry – that can be activated on demand.

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend