Kurate International introduces new products and merchandising for GTR
By Trbusiness Editor |
Kurate International has updated its product portfolio and Free Standing Display Unit (FSDU) merchandising, as it strives to improve shop-floor performance while addressing demand for durable, versatile and giftable jewellery in travel retail.
For 2026, the company is expanding its stainless steel jewellery collection with new styles featuring pops of colour and pearl detailing across earrings, triple earring sets, bracelets, bangles and necklaces. The new designs are intended to support mix-and-match purchasing and compact, travel-friendly wear.
Kurate has also refreshed its core fashion jewellery collection. New styles, crafted in brass, introduce updated design details while maintaining the signature Belle and Beau aesthetic familiar to travel retail shoppers.
The expanded assortment is positioned to support gifting, layering and easy day-to-night wear – key purchase drivers in impulse-led travel retail environments.
To support the enhanced product offer, Kurate has rolled out updated POS and marketing materials across all four sides of its FSDU. Refreshed graphics include a new visual identity for the stainless steel collection. Updated strut cards spotlight key offers, the latest GWPs, and the core benefits of the stainless steel range.
A new GWP for 2026 is a multifunctional clear travel case featuring pink accents and the Belle and Beau logo. The company has also introduced a new brand bible, providing clear selling points and brand guidance for frontline staff.
“As we look ahead to 2026, our focus is on building collections and retail experiences that genuinely resonate with the travelling consumer,” noted Kurate International Key Account Manager Sharon Edwards-Smith.
“From expanding our stainless steel range with new design details to refreshing our fashion jewellery offer and in-store materials, every element has been developed to drive engagement, confidence and conversion at the FSDU.
“Travel retail is a key growth channel for us, and these updates reflect our commitment to supporting our partners with relevant, commercially strong propositions.”
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