The King Kylie collection is launching in TR locations across Asia Pacific and Europe.

Kylie Cosmetics is celebrating its 10-year anniversary with the launch of the King Kylie Collection, a limited-edition range that pays tribute to the era that propelled the brand into the global spotlight.

Rolling out in selected travel retail locations across Asia Pacific and Europe, the collection revives some of the brand’s most recognisable early moments while introducing new textures and updated formulations that reflect Kylie Jenner’s current beauty aesthetic.

The launch nods to the original King Kylie era, when bold colour, high-impact shine and graphic lip statements helped fuel a cultural shift in beauty consumption. It also acknowledges the pivotal role of the 2015 Matte Lip Kit, which spearheaded Kylie Cosmetics’ direct-to-consumer success and helped redefine online beauty retailing.

Central to the collection is the King Kylie Eyeshadow Palette, a license-plate shaped palette of ten multidimensional shades inspired by Jenner’s evolving hair colours over the years, offering both richly pigmented and sheer, wet-effect finishes designed for buildable shine. The collection also reintroduces the Matte Lip Kit in four limited-edition shades, including the fan-favourite originals True Brown K and Dead of Knight alongside new soft beige-pink and warm rose duos.

Adding to the sense of nostalgia, the Supple Kiss Lip Glaze makes a return, delivering a bouncy, high-shine finish in three shades including the much-requested Like and Literally, joined by the new chrome-finish She’s Back.

The matte liquid lipstick is a key product in the collection.

Completing the line is the lightweight, pearl-infused King Kylie Loose Powder Highlighter in the shade 3 Strikes, offering a soft-to-high-impact glow inspired by Kylie’s original 2017 complexion launches.

The pearl-infused King Kylie Loose Powder Highlighter in the shade 3 Strikes. 

All products in the collection are clean, vegan and cruelty-free, reflecting the brand’s evolution into a globally distributed, ingredient-conscious label now available in over 50 markets.

Other products include the King Kylie Eyeshadow Palette and Supple Kiss Lip Glaze.

“I’m incredibly proud to be celebrating 10 years of Kylie Cosmetics,” said Kylie Jenner. “It’s been amazing to look back at where it all began. I’m so excited to introduce the King Kylie Collection and share products I use every day with fans around the world.”

READ NEXT: Coty Travel Retail unveils cross-category Burberry ‘Basecamp’ at Changi

READ NEXT: Coty Travel Retail unveils debut Kylie Cosmetics pop-up in Incheon Airport

READ NEXT: Coty Travel Retail rolls out Cosmic Kylie Jenner 2.0 fragrance