Kylie Jenner builds fragrance portfolio with Mood Stones collection

By Naomi Chadderton |

Image Credit: Coty TR
Kylie Jenner builds fragrance portfolio with Mood Stones collection

Mood Stones comprises three fragrances, including Cashmere Muse, Blush Wood and Velvet Brew.

Kylie Jenner is building on the success of her Cosmic fragrance franchise with Mood Stones, a new three-scent collection that broadens the Kylie Cosmetics fragrance portfolio.

Rather than centre the launch around a single signature scent, Mood Stones plays with different sides of the wearer’s personality. Cashmere Muse, Blush Wood and Velvet Brew have each been created around a distinct mood, spanning fresh florals and soft woods to richer coffee and spice notes.

“We’ve received so much love for our Cosmic fragrances, and I’m so excited to introduce our newest scents, Mood Stones,” said Jenner. “I really wanted to create these as an embodiment of my versatility – there’s beauty in the multifaceted, and I wanted to embrace the notion that you can be more than one thing.”

Cashmere Muse is the lightest of the trio, opening with bergamot and mandarin blossom before moving into ylang ylang and frangipani, with tonka and salted musk at the base.

Blush Wood takes a warmer, woody-floral direction. Apple and rose lead into honeysuckle and gardenia, before vanilla absolute and cedarwood bring depth to the dry-down.

Velvet Brew, meanwhile, offers the collection’s bolder proposition, combining hazelnut and plum with coffee flower and orange blossom. Roasted coffee and patchouli form the base of the ambery-spice fragrance.

Jenner added: “Whether it’s the serenity of Cashmere Muse, the flirtiness of Blush Wood, or the confidence of Velvet Brew, there’s truly something for everyone. Together, each of these unique fragrances showcases a distinct emotion, making you feel more present in every scent, every story, and every mood.”

The concept carries through to the packaging, with each fragrance presented in a sculptural bottle modelled on the shape of a smooth stone. Different combinations of glossy, frosted and matte finishes distinguish the three scents while keeping a consistent identity across the collection.

Each Mood Stones fragrance is available as a 50ml bottle priced at $68 and a travel-friendly 10ml pen spray at $29.

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