La Mer promotes The Eye Concentrate in select global duty free locations

By Charlotte Turner |

Luxury skincare brand, La Mer is placing renewed emphasis on hero product, The Eye Concentrate in the travel retail market at select airport boutiques and downtown duty free locations worldwide, which promises a more concentrated variation of its patented Miracle Both, specially formulated for eyes.

 

Supercharged with its ‘Concentrated Miracle Broth’, La Mer’s The Eye Concentrate is said to ‘bring renewal to the next level’ to diminish the look of fine lines, wrinkles and dark circles.

 

Described as a rich concentration of ‘brightening molasses and soothing Recovery Kelp’, the blend promotes visible recovery, says parent group Estée Lauder Companies (ELC), helping to restore balance for a stronger, revitalised look.

 

SLOW-CRAFTED COLD-VACUUM PROCESS

“After fermentation, it is supercharged through an additional slow-crafted, cold-vacuum process,” said ELC. “Its concentrated power helps boost renewal for smoother, brighter-looking eyes.”

 

Ancillary product, The Eye Balm Intense, is said to lessen signs of fatigue.

 

“This soothing, fast-penetrating eye balm smoothes, reduces visible puffiness, and de-stresses the look of eyes for a calm, well-rested look,” added ELC.

 

In addition, the Lifting Serum, created using the same Concentrated Miracle Broth, are said to ‘elevate the eye area’.

 

“This silky eye serum visibly uplifts and rejuvenates for a vibrant new look,” added ELC. “By lifting the look and firming the feel of natural eye contours, you have a luxurious lifted look.”

 

The new formulas incorporate Lime Tea concentrate which constitutes a potent antioxidant that helps protect against environmental stressors and pollution, said ELC, giving skin the ‘inner power to resist the look of dark circles and helping preserve skin’s visible health and youth’.

La Mer is renowned for its Miracle Broth, fermented using sea kelp and other 'pure ingredients', which infuses its skincare products.

La Mer is renowned for its Miracle Broth – fermented using sea kelp and other ‘pure ingredients’ – which infuses its skincare products.

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