Laboratoire Nuxe enters new era of beauty with Bio Organic Collection

By Andrew Pentol |

Paris beauty brand Laboratoire Nuxe is entering a new era of beauty with the launch of its Nuxe Bio Organic Collection which will be available in GTR.

The collection comprises 10 socially responsible, certified organic skincare products. These are the Ultimate Night Recovery Oil 30ml pipette bottle; Essential Antioxidant Serum 30ml pipette bottle; Micellar Cleansing Water 200ml pump bottle; Glow Rich Moisturising Cream 50ml jar;  Anti-puffiness, Anti-dark circles Reviving Eye Care 15ml jar; Skin Correcting Moisturising Fluid 50ml pump bottle; Multi-perfecting Tinted Cream 50ml pump bottle (Available in two shades; light and medium); Radiance Detox Mask 50ml jar; Micro-exfoliating Cleansing Mask 50ml jar; and Replenishing Nourishing Body Oil 100ml pipette bottle.

Nuxe has prioritised the use of active ingredients derived from green technologies, selecting the extraction or processing method most suited to each plant ingredient, to reveal its potential with minimum environmental impact.

ADVANCES IN GREEN TECHNOLOGY

Marion Bruimaud, Global Travel Retail Director, Nuxe said: Our company’s expertise and advances in green technology are allowing us to reinvent organic cosmetics with products that are true to our vision of natural, green beauty. Nature has always been the main source of inspiration and innovation for Nuxe and our vision of transparent, green beauty resonates with women’s expectations.

“The socially responsible aspect of the Nuxe Bio Organic skincare range is considered at each step of the life cycle: formula, packaging and recycling. We know that while women now expect product naturalness, quality and transparency, at the same time they don’t want to give up the pleasure of textures and perfumes, so we have also significantly enhanced the sensorial appeal of Nuxe Bio.

“One of the great strengths of the Nuxe brand is our ability to formulate organic beauty products without compromising the power of their sensorial effect. This Collection is one of the most significant of our new product launches in recent times and will be welcomed by travel retail customers across the world.”

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