Laboratoire Nuxe has recalled some major milestones in its development as the French beauty house toasts 30 years of business in 2021.

In a statement, Nuxe pays tribute to three decades’ experience characterised by ‘constant innovation’ and founder Aliza Jabès’ commitment to ‘Made in France’ products and a respect for the planet.

From the launch of the iconic skincare line Huile Prodigieuse in 1991 to Rêve de Miel Lip Balm in 1994 and Crème Fraîche de Beauté moisturising skincare in 1995, Nuxe has grown to become a leading player in France’s dermo-cosmetics sector with a strong presence in global travel retail.

A STRONG PROPOSITION FOR TRAVEL RETAIL

Marion Bruimaud, Global Travel Retail Director, Nuxe said: “When Nuxe first entered the travel retail sector in 2013 its immediate success was also due to the innovative uniqueness of Huile Prodigieuse and the company’s natural approach to cosmetic formulations, both of which appeal powerfully to travel retail customers.

“We have built our own timeline of success within this channel with travel retail exclusive editions of many of our innovative and eco-responsible formulations.

“Nuxe is very much a brand for travel retail and I believe our innovative and eco-responsible formulations will continue to ensure that the channel remains a key buying opportunity for Nuxe lovers and all travel retail customers looking for products with environmentally responsible formulations, without the loss of the sensorial effect of sublime textures and 100% natural scents.”

In 2002, Nuxe Spa opened its first spa in Rue Montorgueil in Paris. Today, Nuxe spas can be found at sixty addresses in France and around the world.

PARIS BOUTIQUE AN ODE TO SUCCESS

Italy was the destination for Nuxe’s first international subsidiary in 2005, providing the springboard for expansion into the 60 countries where the brand now operates.

The Nuxe R&D team continued its anti-aging skincare quest and, using its expertise in botanical active ingredients, introduced Nuxuriance in 2008.

Nuxe Sun became the envy of the sun protection market in 2013, claiming coveted positions in the sun care oils and after sun segments in pharmacies.

Fast forward to 2019 and flanker Huile Prodigieuse Florale added a fresh and delicate scent to the consumer classic.

A year later, Nuxe launched a line of certified organic products – Nuxe Bio Organic – enriched with botanical active ingredients and genetic traceability monitored by botanical DNA tests.

The effectiveness of the products are underpinned by green technologies without compromising on sensorial elements.

To mark its 30^th anniversary, Nuxe will open its first boutique in Paris where visitors can (re)discover Nuxe products and explore its immersive universe via unique well-being experiences.

The brand plans to introduce a ‘novel new edition’ this year as it continues to reinvent its beauty products.