Lagardère Travel Retail and Victoria’s Secret Travel Retail have opened their first store at the Hainan Tourism Investment Duty Free Co-controlled Hainan Tourism Duty Free Shopping Complex in downtown Sanya.

 

The 150 sqm store features a wide assortment of the brand’s most-loved Beauty products, such as its iconic Bombshell fragrance, and the all-new Natural Beauty collection. Victoria’s Secret signature panties and apparel, as well as accessories will be available.

 

Kevan Quantock, SVP Travel Retail for Victoria’s Secret, said: “It’s a good time to be entering the fast-growing China Duty Free market and expectations are that the Sanya store will become a top selling location within the VS fleet of 150 Travel Retail stores.”

 

EXTENDING GLOBAL PARTNERSHIP

Eudes Fabre, the CEO of Lagardere China, added: “We are very pleased to extend our global partnership with Victoria’s Secret for this launch in the Hainan duty free market.

“Opening together a travel retail flagship for this iconic brand is part of our strategy to diversify and differentiate the offer on Hainan Island and we’re confident it will be highly appreciated by our customers.”

The Victoria’s Secret brand has strong momentum in its domestic USA market and the China market where it operates 60 stores.

The new leadership team at Victoria’s Secret said it is ‘fully committed to the brand transformation with a focus on creating an inclusive environment for our associates, customers and partners and to celebrate, uplift and advocate for all women’.

The evolution of the brand, featuring new inclusive imagery, ambassadors, and product assortment, are resonating well with customers, according to VS, as the brand reportedly delivered three consecutive quarters of record growth and profit.

 

On 2 August  2021, Victoria’s Secret became its own publicly listed company VS&Co, spinning off from LBrands.