Lagardère said this launch marks the beginning of a broader company-wide initiative, with ongoing plans to expand TeamUp’s reach and impact in the years ahead.

Lagardère Travel Retail has partnered with Yoobic to roll out ‘TeamUp’ – an all-in-one app designed to boost operational excellence and frontline staff engagement – across five countries, kicking off a broader initiative.

Developed in partnership with Yoobic, the solution was initially rolled out in Switzerland and has now been introduced to Lagardère Travel Retail teams in the UK, Belgium, North America, and Italy, connecting more than 2,800 employees across five markets.

After a year of use in Switzerland, the app has demonstrated its ability to deliver measurable improvements: 100% adoption rate, with 81% active weekly usage; 96% of users say they now access the right information more easily; 78% report better communication with HQ; 83% see improved collaboration between stores; 72% believe the app has a positive impact on sales.

Three-pronged approach

Deployed as part of Lagardère Travel Retail’s global strategy to modernize its retail operations, TeamUp serves three key objectives.

Firstly, it drives operational excellence by improving task execution and enabling real-time feedback loops between headquarters and store teams.

Secondly, it empowers employees by facilitating seamless access to information, training, and internal communications.

Finally, the solution helps reinforce cultural cohesion by strengthening the sense of belonging across decentralized teams and geographies.

“In a fast-paced retail environment, equipping our teams with intuitive and efficient tools is key not only to consistency and performance but also to motivation and long-term engagement,” said Charlotte Delmas, Chief Operational Performance Officer & Regional COO Europe.

“TeamUp gives our field staff a voice, connects them to the business, and helps them execute better every day. By modernizing and digitizing communication with our store teams, we make working at Lagardère Travel Retail more attractive and engaging — essential in today’s challenging recruitment landscape and evolving workforce. This reinforces our strong focus on people, recognising our staff as a core driver of business performance,” added Delmas.

The technology

A scalable, enterprise-grade solution powered by Yoobic’s mobile-first platform — which supports over 350 retail brands globally — TeamUp integrates task management, internal communication, and mobile learning in one interface.

This makes it a scalable solution for both owned and partner-operated stores, ensuring consistency in execution and employee engagement across geographies.

“We are incredibly proud to partner with a global leader like Lagardère Travel Retail on their journey to redefine operational excellence. The successful international launch of TeamUp is a testament to their commitment to their frontline teams,” said Fabrice Haiat, CEO and co-founder of YOOBIC.

Haiat continued: “Lagardère Travel Retail proves that in today’s challenging retail environment, the key to unlocking new levels of performance is investing in your people. By making work simpler and keeping teams supported, they not only ensure flawless execution that exceeds shopper expectations but also become an employer of choice.

We are thrilled to continue strengthening our partnership and are excited to support them as they expand this initiative to their teams across the world.”

Following the successful launch in five countries, Lagardère said it will continue expanding TeamUp’s footprint throughout 2025, relying on Yoobic’s AI-driven innovations to test new features as part of its

continuous operational innovation approach.

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